Sportsbet.io, a leading crypto-focused sports betting platform, has recently introduced four influential ambassadors to strengthen its presence in the digital and sports betting industry. The new ambassadors are Hayden Bruce Jones, Jude Umeano, Kwasa Genesis, and Shepherd Morena, each bringing a fresh perspective to crypto-led betting, with strong backgrounds in sports media, cryptocurrency education, lifestyle content, and community building.
The “Join the Crypto Experience” initiative by Sportsbet.io aims to bridge the gap between sports enthusiasts and the world of cryptocurrency. By collaborating with influencers who have strong followings in their respective domains, the programme seeks to introduce a broader audience to crypto-led betting, combining entertainment, education, and innovation.
Overview of new ambassadors
Hayden Bruce Jones has carved a significant space in South African sports media, particularly through his platform, SA Boxing Talk. Jones is widely respected in the combat sports arena, where his content has been featured on international networks like DAZN, ESPN, and Fox Sports. Jones’ role as an ambassador for Sportsbet.io focuses on connecting boxing fans with cryptocurrency betting.
Jude Umeano has built a strong reputation in West Africa as a cryptocurrency trader and educator, with over seven years of experience in the digital asset market. His content ranges from market insights to strategic trading techniques, catering to an audience eager to learn about digital finance. As an ambassador, Umeano’s approach emphasises education and transparency, providing his followers with a deeper understanding of cryptocurrency and its applications.
With over 170,000 YouTube subscribers, Kwasa Genesis is a lifestyle influencer who recently shifted some of his focus to cryptocurrency. Genesis has introduced crypto as part of his journey, making the space more accessible to his audience. Genesis brings a motivational angle to crypto, encouraging viewers to explore digital assets while keeping personal growth in mind.
Shepherd Morena offers a community-centred perspective on fintech and crypto gaming. He creates content around financial technology and trading and has begun to focus on building a community for crypto gaming enthusiasts. Morena’s vision for a connected community aligns with Sportsbet.io’s mission to create engaging, crypto-based experiences.
Recent partnerships of Sportsbet.io
In addition to its ambassador programme, Sportsbet.io recently announced a partnership with La Liga, Spain’s top-flight football league. This collaboration aims to enhance fan engagement through innovative experiences and exclusive offers, cementing the platform’s position as a leader in the crypto sports betting market.
These ambassadors are poised to amplify Sportsbet.io’s growth by leveraging their social media presence, industry knowledge, and community connections. With each influencer targeting a different audience, Sportsbet.io can broaden its appeal and create more meaningful engagement. As cryptocurrency becomes more mainstream, its role in sports betting is likely to expand. Sportsbet.io’s emphasis on innovation and accessibility positions it well for continued success in this evolving market.
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